ioVia

SERVICES

OVERVIEW

• Branding

• Packaging

• Promotional

• Digital

ioVia is a an exciting brand in the Colorado retail and medical scene. It's made by a company that understands the importance consumer-oriented marketing; appealing to the right demographic is important to them, so working with Graphics Forward is a perfect fit. Founded in 2016, ioVia had already established brand standards and forged an identity in the crowded Colorado markets, but needed an injection of fresh energy into their brand. Graphics Forward initially worked with ioVia to develop all-new packaging designs for their premium line of  products and went on to develop supporting collateral like apparel, social + web graphics, print ads, and more. ​

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In the world of regulated products, nothing is more important for a graphic designer than attention to detail. Retail regulations in Colorado are so strict and rigid that it takes a highly experienced graphic design professional to get labels that make the cut. If done right, a proper review process ensures no wasted labels, product, or inventory which helps companies survive in today's ultra-competitive landscape.